portfolio

Lauren

Keepers

SEO & Content creator

Bio

Well, hello. I'm Lauren. I'm a LinkedIn consultant and SEO.

I've spent eight years of my professional life helping businesses and individuals breathe life into their digital identities and enhance their discoverability through measurable organic search strategies.

I've partnered with small businesses and enterprise-level organizations including Momentic, Canpango, NAMI Wisconsin, Fleet Farm, The Inspired Home, Bravo Store Systems, Entrision, Work-Relay, and more.

work

Content Visualization

I partnered with Canpango's graphic designer to deduce complex Salesforce implementation concepts into digestible formats. We agreed on an approachable, two-color scheme and clean, minimal forms as the key elements.

Personal Branding

I helped social media influencer and WeWoreWhat founder, Danielle Bernstein, translate her Instagram persona and visual identity to LinkedIn through a profile refresh and algorithm-friendly, text-heavy posts that highlighted helpful social media tips, entrepreneurial guidance, and more.

Product Positioning

I helped Work-Relay with product definition by creating sales enablement material that refined and established their target audiences, outlined multiple value propositions, and anticipated client objections.

Audience Research

I supported The Inspired Home's efforts to streamline a light-hearted, approachable tone of voice through consistent blog copywriting. This was backed by SEO stuff.

I conducted non-branded keyword research and competitive UX analyses to bucketize The Inspired Home's mega menu into a simple, search-friendly format.

Site

Architecture

I streamlined the internal linking of Visit Maine's four main category page types to help Google find, index and better understand the relationship between related pages and improve visitor experience.

Let's get your story seen.